Industries / Real estate agency
Agencies live on a full pipeline of buyers and sellers, and referral-only growth means a quiet month shows up directly in revenue with no backup plan to soften it. Most agencies have no systematic way to find new business beyond waiting for the phone to ring or the next referral, even though the signals that predict who'll need an agent soon are often sitting in plain sight.
Who you'd be prospecting
What you'd tell Prospectrum
"Local businesses that are hiring aggressively or just signed a new lease, since that often means employees relocating. Prefer companies with 10-200 employees, and skip national chains with an in-house relocation vendor."
What might land in their inbox
Subject: quick one about Cobalt's new office
Saw Cobalt Robotics signed a new lease and is hiring fast, always exciting to watch a local company grow like that. A lot of growing teams end up with a few employees relocating, so happy to be a point of contact for anyone on your team house-hunting, no pressure at all, just a resource if it's useful.
How do real estate agents get new clients besides referrals?
Prospectrum finds local businesses showing growth signals, new leases, hiring surges, expansions, and drafts outreach offering to help with the relocation side. It's a systematic pipeline instead of waiting for the next referral.
Can Prospectrum find individual home sellers or buyers?
No. Prospectrum discovers local businesses, not individual consumers, so it can't surface FSBO listings or individual sellers directly. Its fit for agencies is the commercial and relocation side of the business: companies whose growth signals a wave of employees house-hunting.
Prospectrum's honest fit here is the commercial and relocation side of the business, not consumer listings, and that's a real, underserved pipeline most agencies aren't running systematically, even though the growth signals that predict it are easy to spot once you're looking.